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Why You Should Approach Your Marketing Like A Pastry Chef
As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that...
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What Goes Around Comes Around – In Print
It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media.‘ Magazines are back in vogue, catalogs are a staple in the multi-channel...
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What Time Slot Did Your Super Bowl Ad Get?
It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played...
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What Does It Mean to be a Pioneer?
I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought, “This really is about everyone at NextPage.” My next thought, “Are they...
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Print Stays Strong
In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. 1. Digital Media Continues to Grow. When asked about future investment in...
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